Consumer Safety Guide
The 10-Point ‘Legitimacy Audit’ for New Competition Sites
Updated: March 9, 2026 • 5 min read
The UK prize competition market has grown to £1.3 Billion annually. While many operators are legitimate, the rise of “social media raffles” has led to a surge in unregulated and potentially fraudulent platforms. Use this interactive audit to verify any site before you buy a ticket.
Market Statistics (2025-2026)
| Metric | Industry Benchmark | Regulatory Target |
|---|---|---|
| Avg. Ticket Price | £0.09 – £25.00 | N/A |
| Free Entry Participation | 6% of total entries | Must be accessible |
| Skill Elements | 90% Multiple Choice | Must provide challenge |
| Prize Value Ratio | 47% of total revenue | > 40% (Consumer Fair Value) |