The 2026 ‘Is It Worth It?’ Prize Draw EV Calculator
Don’t guess your odds. Use our professional-grade calculator to determine if a UK prize competition offers fair value or a steep house edge. Updated: 9 March 2026.
1. Enter Draw Details
Check the competition’s Terms & Conditions for these figures.
Enter details to see the statistical breakdown.
Understanding the 2026 Market Benchmarks
In 2026, the UK prize competition market is more competitive than ever. While top-tier platforms like RevComps and 7Days Performance offer high transparency, many newer social-media-based draws have massive house edges. Use this table to compare your results.
| Prize Category | Typical Ticket Price | Target House Edge | Winner ROI Rating |
|---|---|---|---|
| Supercar (McLaren, GT3) | £5.00 – £15.00 | 25% – 35% | Gold Standard |
| Hot Hatch (Golf R, M135i) | £0.79 – £1.99 | 30% – 40% | Fair Value |
| Tech / Cash (iPhone, £1k) | £0.01 – £0.50 | 45% – 60% | Poor Value |
Pro Tips for Smart Entrants
- The Postal Rule: In 2026, a 1st Class stamp costs £1.35. If a ticket costs more than this, always use the free postal entry route to instantly flip the EV in your favour.
- Guaranteed Draws: Only enter draws with a fixed date. If a draw date is “extended until sold out,” the EV is technically zero until the threshold is met.
- Cash Alternatives: Most sites offer 70% to 90% of the RRP. If you want the cash, base your calculations on that lower figure, not the car’s sticker price.
- Fixed Odds vs Unlimited: Avoid platforms that don’t cap ticket numbers. These are effectively lotteries with extremely low EV.
Our Formula
Our calculator uses the standard 2026 Expected Value formula: EV = (Prize Value / Total Tickets) - Ticket Price. We also calculate the ‘Worth It’ Index, which measures the prize value relative to the total potential revenue. A score of over 70 is considered market-leading in the current UK climate.